By 96five Friday 2 Feb 2024TV and StreamingReading Time: 3 minutes
Main Image: Bluey and Bingo learn that ‘the grass isn’t always greener on the other side’ when they visit Hammerbarn (Image: Supplied ABC Kids/BBC Studios).
A new collaboration between two Australian icons officially launches today, as home and lifestyle retailer Bunnings reveals Bluey Hammerbarn transformation!
Bluey, the globally recognised animated TV series and homegrown favourite, will take over the exterior signage of six Bunnings stores around Australia and one store in New Zealand with a Hammerbarn rebrand this month – inspired by the popular Bluey ‘Hammerbarn’ episode from Season 2 of Bluey.
Hammerbarn’s resemblance to Bunnings is no coincidence, with the episode taking inspiration from Bunnings Keperra in Queensland. In ‘Hammerbarn’, the Heeler family visit their local hardware store to get a pizza oven and end up with a trolley full of other items, which Bluey and Bingo use to make their own mini homes, complete with garden gnome ‘husbands’.
Keperra Bunnings was the inspiration for Bluey’s Hammerbarn. (Image: Justin Rouillon)
Fans in every state will have the opportunity to experience Hammerbarn in real life and take part in free Bluey-themed kids D.I.Y workshops every weekend in February. Customers will need to book their spot online with a new workshop theme running each weekend.
The Hammerbarn adventure doesn’t stop there, with fans able to get their hands on exclusive Bluey products available in store including garden gnomes featured in the Hammerbarn episode, pet toys and accessories, craft kits, and limited-edition Hammerbarn branded merchandise.
Bunnings Chief Customer Officer, Ryan Baker said the one-of-a-kind transformation is a chance for families to experience the joy of Bluey and Hammerbarn, featuring all the Bunnings elements customers know and love.
“We’re excited to be working with BBC Studios and Ludo Studio to bring Hammerbarn to life in stores across the country.
“Our team across Australia have had kids and parents referring to Bunnings as Hammerbarn ever since the episode aired, so making this a reality in our stores for customers is really special.”
“We wanted the Hammerbarn experience to be accessible to as many Bluey fans and customers as we could, so it’s great to have a Hammerbarn transformation in each state – even down to the kids trolleys that have been rebranded.”
For those who can’t make it to a rebranded Hammerbarn store, there will still be plenty of Bluey-themed fun at Bunnings stores nationally, including colouring walls, scavenger hunts and free kids D.I.Y. workshops every weekend.”
Participating Bunning stores that will be transformed with Hammerbarn signage from Saturday 03 to Sunday 25 February will include: Keperra (QLD), Munno Para (SA), Cannington (WA), Glenorchy (TAS), Blacktown (NSW), Carrum Downs (VIC) and Glenfield (New Zealand).
Bunnings stores across the country will host free Bluey-themed kids D.I.Y workshops every Saturday and Sunday in February. The workshop themes include:
Workshop 1 (3-4 February): Bluey Sand Art and Decorating
Workshop 2 (10-11 February): D.I.Y. Bluey Kaleidoscope
Workshop 3 (17-18 February): Bluey and Bingo Plaster Character Painting
Workshop 4 (24-25 February): D.I.Y. Hecuba Pot Plant
Bookings are essential – to secure your place visit Kids D.I.Y. Resources – Bunnings Australia
Bluey fans have been sweating on gnomes since they were recreated for the Airbnb Heeler House in Paddington (Images: Justin Rouillon).
An exclusive range of licenced products will also be available at Bunnings stores nationally. Products will be dropping in stores throughout February, check your local store for availability. The Hammerbarn range includes:
- Bluey Hammerbarn garden gnomes – Hecuba, Tony, Meditation and Jeremy, RRP $19 each
- Bluey licensed pet toys, RRP $8 – $12
- Bluey licensed craft kits, RRP $10 – $12
- Hammerbarn bucket hat, RRP $7
- Hammerbarn tote bag, RRP $7
- Hammerbarn bag tag, RRP $4