Monday 21 Nov 2022 · Relationships
When someone is stubborn, our instinct is to bombard them with evidence. The better approach to persuasion is to start small.
Monday 17 Oct 2022 · Leadership
We should beware dodgy marketing ploys that gain traction via simple repetition. But repetition is a powerful tool for good, too.
Monday 26 Sep 2022 · Finance and Business
Storytelling is one of the hottest buzzwords of the last few years. As a tool of persuasion, its significance is hard to overstate.
Friday 23 Sep 2022 · Technology
First-hand experience is a difficult thing for marketers to offer people. However, virtual reality gives us a greater ability than ever before.
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Tuesday 13 Sep 2022 · Culture
What does it take to change a mind? This question has garnered attention in recent years as politics and opinions become more polarised.
Tuesday 6 Sep 2022 · News
More cultural diversity means the pace of our communication may need to slow down, to ensure we communicate and engage with communities well.
Monday 9 May 2022 · Life
There are a range of cognitive patterns which we all believe we are immune to, but experience all the same. Here are 3 you might recognise:
Monday 28 Mar 2022 · Leadership
If people feel that their freedom is being infringed on, there is little doubt they will dig their heels in even harder.
Tuesday 18 May 2021 · Station News
With huge savings on our regular sponsorship rates, now is the time to think about locking in promotion for your business.
Wednesday 4 Sep 2019 · Finance and Business
Business Coach Wez Hone was the special guest at 96five's The Buzz; an event for like minded businesses to connect, grow and learn.
